CODE NEWS

SP27 Go-to-Market Sell-in Tools

Wed, 13 May 2026 17:19:54 GMT

Elevated sales tools go beyond standard product imagery. They include video, photography, and 3D experiences designed to help Geo Sales teams bring stories to life with partners in showrooms, presentations, and account conversations.

These tools support sell‑in by building confidence, clarifying product value, and filling gaps when physical samples are limited or unavailable. While they work best alongside samples, they can also stand on their own when needed.

Each season, the Sales Tools Plan is shaped by a balance of Brand priorities and Geo sales needs. For SP27, that approach influences what tools are created, how they are delivered, and where teams can access what they need to support sell‑in.

Watch Jack Kortum share how elevated sales tools are created for SP27 and where to find them.

Code Date Shifts and News

Mon, 26 Jan 2026 19:37:40 GMT

It’s an incredibly busy period as we return from the holidays and immediately ramp back into delivering our seasonal offense. While we continue aligning competing calendar demands, we can confirm several one‑off timing updates for upcoming seasonal Code moments.

Summary of Key Dates:

FAHO27 Concept Review (CR) moves from February 3 to February 17.

SU27 Global Consumer Alignment (GCA) Sport share-outs will take place as scheduled on February 24.

SPSU28 Consumer Concept Launch (CCL) presentations will shift to March 6. The Concept & Priorities submissions from the Sport teams remain as scheduled on February 4.

Code Moment One-Pagers
We are continuing to update our Code moment one‑pagers. A key enhancement will be the introduction of a RAPID framework to bring greater clarity to roles and responsibilities at Code Spine moments. We expect to publish the updated versions in early Q4.

Code AI Agent
To make Code information easier to access and navigate, we’re developing a Code AI Agent designed to answer your questions about Code moments, dates, decisions, and more. We’re currently in a testing and refinement phase to ensure the information it provides is accurate and current. We’ll share more updates as we approach launch.

Enterprise Business Planning (EBP) in Court 21
This spring, our EBP partners will transform Court 21 into an immersive learning environment for Creating Value Through Sport. We’re excited to see this important business content come to life for our teams. To support this experience, all Code tours in Court 21 will pause during this period. Please reach out to EBP.Activation@nike.com if you have any questions.

Code Spine and Moment Updates

Fri, 07 Nov 2025 01:34:11 GMT

We have made updates to Code to reflect our transition to a Sport-led offense. You can refer to the Code website for our updated Spine and supporting Code Moment Change Overview . These are NOT large-scale updates, and the Spine should continue to feel familiar.

Key Updates

Enterprise Business Planning (EBP) Milestone Integration: We added visibility into the timing of target communication milestones, Demand Planning (DP) submissions, and Order Entry Deadlines (OED).
Seasonal Checkpoints: We integrated key review points for driving discussions and decisions against identified seasonal risks and opportunities. Note: these checkpoints will be held within Integrated Business Alignment (IBA) forums, with timing reviewed regularly to ensure alignment with financial forecasting cycles and the availability of key information.
Other Moment Updates: Small revisions to moments, including names and timing. These updates are based on ongoing work with functional teams. See the Code Moment Change Overview for details.

Important Notes

Geo-led Moments: We are working with Geo teams to align and update Geo-led moments to reflect the transition to the Sport Offense. For now, these moments’ names and timing remain the same.

Jordan Brand: Continued discussions are underway with the Jordan Integration Team to drive alignment where appropriate.

Driving a Seasonal Rhythm: We are working with Enterprise Business Planning (EBP) to embed moments into IBA cadences where possible to reduce the need for stand-alone meetings and create a working “Rhythm of the Game” for the business.

Thank you for your partnership and support as we continue to evolve Code. We'll continue to keep you informed as further updates become available.

Thank You for Making FA26 Global/Geo Pivot a Success!

Tue, 07 Oct 2025 02:19:35 GMT

The week of September 22 we held FA26 Global/Geo Pivot (GGP), a week-long moment for Global and Geo teams to meet, align on priorities, and bring the season to life for the consumer. The level of engagement and excitement exhibited throughout the week was amazing!

With many teammates starting new roles and leaning into new work, our teams’ insights, and unwavering commitment to the work done at FA26 GGP were truly exceptional! It’s clear that magic happens when we unite around serving the consumer as one team. You can find a recap of FA26 GGP here .

HO26 GGP will be the week of December 8.

Upcoming Moments
As a reminder from our previous communication, there are several noteworthy upcoming moments:

Brand Concept Launch (BCL) has been renamed to Brand Kickoff (BKO). The timing of BKO 2028 is still to be determined. The team will meet week 116 (week of Oct 6) to discuss and set the date.
To eliminate a timing conflict with Key Account Partner Engagement (KAPE), we will split the objectives of  Merchandising Assortment Review ( MAR  ) into two separate moments. This will include a  HO26 Line Review moment  at week 51,  Oct 8–10 , and the traditional  MAR  gate will shift to week 47,  Nov 3–7 . A visual timeline of these activities can be found here . Cross-Functional Integration leaders have detailed plans for each function.

We appreciate everyone’s effort and commitment to maintain seasonal momentum during this transitional time. Maintaining relentless seasonal focus to delivering the Win Now Strategy and Sport offense is key to Nike’s success. Be sure to visit code.nike.com or #code-update Slack channel for updates.

Code Transition & Business Continuity

Tue, 09 Sep 2025 18:25:19 GMT

By now, you will have heard from your leaders that conversations related to the Sport offense are complete.* To ensure business continuity, various functions have provided centralized guidance aligned to the Code shifts published prior to Well-Being Week. We’ll continue to share timely information and updates on Code changes and business continuity work as we move through the transition to a sport offense. As a reminder, it is critical that we maintain focus to deliver on our seasonal business, while we transition to our Sport-led offense.

*EMEA employees remain on a separate timeline due to local legal landscapes and regulations.

Code and Business Continuity
Code is working cross-functionally with teams to support business continuity while advancing our seasonal work through the transition. We’ll continue to publish updates to Code moments and provide additional continuity planning guidance as part of our bi-weekly cadence.

Key Points to Know for Upcoming Code Moments
Initial guidance to support transition planning can be found here:
Business Continuity Planning

Brand Concept Launch (BCL) has been renamed to Brand Kickoff (BKO) and BKO 2028 will occur at week 116 (week of Oct 6). The name reflects the work and evolved approach for this moment more accurately.
As a reminder to eliminate a timing conflict with KAPE, we will split the objectives of  MAR  into two separate moments. This will include a  HO26 Line Review moment  at week 51,  Oct 8–10 , and the  MAR  gate will shift to week 47,  Nov 3–7 . A visual timeline of these activities can be found HERE. Cross-Functional Operations leaders have additional detailed plans for each function.
To support the preparation and hand-off of seasonal work for FA26, from the old to new offense a Seasonal Hub FA26 Bridge Tool has been created. Please use this Smartsheet tool to locate FA26 documents in the Seasonal Hub via sport and gender. You can view the FA26 Bridge Tool 1-pager HERE .

We appreciate everyone’s effort and energy to maintain seasonal momentum during this transitional time, ensuring relentless seasonal focus to deliver on our Win Now Strategy and Sport offense.

Upcoming Code Moment Awareness

Mon, 18 Aug 2025 16:31:32 GMT

Nike and Jordan teammates,

Over the next few months, Code will be sending out a series of bi-weekly communications to inform you of upcoming changes to Code moments. Our goal is to provide clear, centralized moment guidance as we navigate a congested period of seasonal overlap. During this time, we’ll share cumulative details as they are finalized, enabling teams to begin reflecting these changes in their planning and work.

Below are key adjustments to upcoming Code moments:

FA26 Global/Geo Pivot (GGP)
As previously communicated, FA26 GGP shifts from week 41 to week 40 and will be held Sept 22–25 , with current teams preparing for FA26 GGP:

Toolkit delivery date remains Wednesday, September 3, (week 43) to enable Geo SEC Go-Live activities.
The FA26 CCF and Seasonal Concept Pack is now published on the Seasonal Hub.
Specific moment details to be shared in coming weeks.

HO26 Merchandising Assortment Review (MAR)
To eliminate a timing conflict with KAPE, we will split the objectives of MAR into two separate moments. This will include a HO26 Line Review moment at week 51, Oct 8-10 , with the following objectives: integrating across footwear, apparel, and accessories; supporting Geo adoption and harmonization; and assessing the overall health of the line to meet the needs of the Athlete, deliver growth objectives and grow market share. Adjacent product excellence activities remain on the same timelines.

The MAR gate will shift to week 47, Nov 3-7 with a focus on assortments only and no product requests, enabling a focus on assortment alignment and stabilizing the amount of change prior to GGP.

The new sequence of preparation and close-the-loop activities on either side of MAR will be detailed in upcoming communications.

SP27 Key Account Partner Engagement (KAPE)
KAPE will occur weeks 62-63, Oct 13–24 . This second iteration of KAPE will follow our sport offense realignment with a focus on providing strategic retail partners earlier visibility to product and the innovation pipeline. Enabling greater confidence, clarity, and collaboration, thru the lens of the 5 must-win Sports. Guidance to support teams in preparation and execution will be shared in the coming week. Feedback will be synthesized cross-functionally and guidance will be provided to functional teams to support efficient follow-up by season.

SPSU27 Concept Review (CR)
SPSU27 CR will shift from SP27 week 73 to SP27 week 68, held on Sept 9 . The CFoP team will prepare for the moment and present the work. Plans to cascade content post the moment, will emphasize onboarding for Sport leaders and teams as relevant.

FAHO27 Line Plan (LP)
To enable line planning to be complete through the lens of Sport, the following Line Planning timing shifts will take place for FAHO27 only:

CFoP teams will complete line plan pre-work in August.
Seasonal Kickoff moments (currently planned for August) will shift to FA27 week 94 (week of September 8 ). We will adjust these meetings to be Sport Line Planning Strategic workshops, led by merchandising.
Line planning activities will be completed the weeks of Sept 8–Oct 10.
Merchandising LT Line Plan Readout will be delayed ~1 month to clear space for KAPE/MAR gates, final date to be communicated in coming weeks.

These updates will also be posted to our # code-update Slack channel, as well as here on the Code website so you can stay informed via the platform of your choice.

We appreciate your effort and energy to maintain seasonal momentum during these full months, ensuring relentless seasonal focus to deliver on our Win Now actions.

Further updates and details will be sent following Well-Being Week.

Update on FA26 Global/Geo Pivot (GGP)

Mon, 23 Jun 2025 17:16:55 GMT

We wrapped a successful SU26 Global/Geo Pivot (GGP) and words are inadequate to describe the energy, insights, commitment to the work, and true collaboration that we experienced. Magic happens when we obsess how to serve our consumers’ needs as a team.

As Camilo Andrade, VP, Brand Integration, Brand Concepts, Olympics & Paralympics reminded attendees in Grand Opening , NIKE, Inc.'s mission is to bring innovation and inspiration to every athlete* in the world.

FA26 GGP will be from September 22–25, 2025 at WHQ!

Code News – April 2025

Tue, 15 Apr 2025 19:48:23 GMT

Welcome to the current issue of Code News, a newsletter that showcases key Global and Geo Code happenings from the previous few months. If you have a story to share in future editions, send an email to the Global Code team .

SP26 Global/Geo Pivot
Words cannot express how much we appreciate the energy, insights, commitment to the work, and true collaboration that teams brought to GGP week. Thank you! Magic happens when we obsess how to serve our consumers’ needs as a team. There is no limit to what we can accomplish by rallying behind our biggest, boldest ideas.

In the Nike Inc. Grand Opening, Camilo Andrade, VP, Brand Integration, Brand Concepts, Olympics & Paralympics highlighted the wins we're seeing in the marketplace and outlined Nike’s plans for accelerating this momentum, including a strategic evolution of our Concepts definition and guiding principles. This shift will enable Nike to push boundaries, to lead with conviction, and to deliver inspiration and innovation for all athletes*. To see a video outlining the Concepts Construct changes referenced by Camilo and what to expect going forward, see here .
SP26 GGP videos and decks are available on the Seasonal Hub . Here are the direct links:
Nike Inc. Grand Opening
Nike Men’s Opening
Nike Women’s Opening
Nike Kids Opening
Jordan Brand Opening
Retail Elevation Experience
Global Sales Tools Update

Remember, we are on the offense always! And, as always, respect the Swoosh an keep it tight!

Elliott Hill Visits the Code Experience
We recently conducted our third Code Workshop with our Geos as we continue to obsess how to drive further improvements in the efficiency and effectiveness of our Code operating model to help us all work together and WIN NOW. The energy in the room was palpable; elevated by a special guest appearance from Elliott Hill popping in to say hello!

APLA Launches Code Sub-Page
In March, we helped APLA launch their own APLA sub-page within the Global Code website. This page lets APLA provide a central space to share pertinent dates and information for their Geo, as well as their unique view of Code. You can find the link on the Code Evolution page, in the gray sub-menu. Note that some links on their page are restricted to APLA-only viewers.Congratulations to Meaghan Phelan, Laurie Randall and team for their successful launch!

Upcoming Code Moments
For a complete view of upcoming moments, visit the Code Overlap Calendar .

Code Monthly Update – June

Tue, 02 Jul 2024 00:11:53 GMT

SU25 Global/Geo Pivot Wraps Up

Words cannot express how much we appreciate the energy, insights, commitment to the work, and true collaboration everyone brought to GGP last week – in person and via Zoom! Thank you. Magic happens when we obsess how to serve our consumers’ needs.

To maintain this energy and excitement as Geography teams move into the work to bring SU25 to life for Nike’s consumers, SU25 tools, including the Grand Opening and Consumer Opening recordings/decks, are available in the Seasonal Hub via the Seasonal Hub Dashboard . Geography teams are being given additional seasonal direction from their leaders via their Geo-specific toolkits.

Our next Global/Geo Pivot will be in-person at WHQ from September 9–12, with plans to continue holding GGP as an in-person event moving forward.

Code Open Houses in Court 21

To ensure that everyone has an opportunity to learn about Code and how it supports our Next% strategy, we’ll be holding several Open House events in July. If you haven’t toured Court 21 yet, this is a great opportunity to learn and ask questions.

Open House Dates

July 8 (Mon), 9–11 am & 1–3 pm
July 25 (Thurs), 1–3 pm

If you plan to attend an Open House, Serena Williams building residents can join any session. If your team is outside of Serena, please send a list of attendee email addresses and the requested Open House time slot to swb.consumer.labs@nike.com .

Resources for Greater Understanding

In the last year, we’ve lifted up a re-energized Merchandising organization under Cesar Garcia, and we have two short videos that can help you understand several basic ideas.

Concepts – Strategy & Foundation with Chuck Gatchel, explains our fundamental approach to Concepts, which is how we connect our storytelling to our products.
Watch Now
Consumer Field of Play x Marketplace Assortment Framework with Cesar Garcia, explains our new approach to the marketplace, and how the One Product Merchandising team will drive our assortments.
Watch Now

These two videos offer baseline understanding foundational to our new offense. Whether you’ve seen them before or you are new to your role, we recommend taking some time to watch them.

Upcoming Moments for June & July

SU26 CFOP LINE PLAN SIGNOFF (FW) WEEK OF JUNE 24
INDEPENDENCE DAY (WHQ) JULY 4
SU25 GEO CONSUMER TO MP PIVOT (CMP) WEEK OF JULY 1
FA25 MERCHANDISING ASSORTMENT REVIEW (MAR) WEEK OF JULY 15
SU25 MP TO CONSUMER ALIGNMENT (MCA) WEEK OF JULY 22
SPSU26 CONCEPT REVIEW (CR) WEEK OF JULY 22
FAHO26 CONSUMER CONCEPT LAUNCH (CCL) WEEK OF JULY 22

New Paragraph

Code Monthly Update - March

Mon, 18 Mar 2024 18:21:30 GMT

We'd like to thank everyone who has participated in Code learning since we re-launched in November. Whether you went through the Court 21 Code Evolution experience or have watched videos, looked through decks or the Code website, we appreciate you joining us on this journey.

March Date Shifts

As we continue to optimize Code to drive accountability, collaboration, consistency and confidence, we’re adjusting timing of certain moments. These shifts will be reflected in the Code Overlap Calendar and in our published Code timelines. All shifts take effect immediately, unless otherwise noted.

AP Line Planning Sign-off moves from WK 78 to 84 (as of SP26). FW remains at WK 90.
AP Final Design Intent (FDI) moves to WK 70 (as of SP26).
Seasonal Investment Review (SIR) moves from WK 35 to WK 33.
Global/Geo Pivot (GGP) for SP & FA will happen at week 41. SU & HO will remain at 42 to accommodate corporate holidays.
Bookings Broadcast moves from WK 24 to WK 22.
Marketplace Readiness (MR) moves from WK 15 to WK 10 (Target activation season TBD).
Quarterly Business Review (QBR) remains on the corporate calendar and will be tracked in the Code Overlap Calendar; however will not be reflected on the Code spine.

One Time Shift due to Paris Olympics related conflicts:

SPSU26 Concept Review (CR) moves to WK 75 (July 22).
FAHO26 Consumer Concept Launch (CCL) moves to WK 101 (July 23).

Court 21 Update

In February, Code held two Open Houses to share the Code Evolution experience with cross-functional teammates.

We were delighted to have welcomed 108 people from 62 teams in Court 21 to learn about Code. The Code Experience will re-open the week of March 18 for SP25 Global/Geo Pivot.

When booking Court 21, please allow 48 hours for a response from the team.

Seasonal Hub Folder Structure Update

Since we evolved Code to support our updated consumer offense, we’ve made changes to the Seasonal Hub Box folders within each season.

Beginning with SU25 season, we have made the following changes:

We have modified the structure of the folders within the Seasonal Merchandising Priorities folder to reflect the business organization and the delivery of tools more accurately.

We have updated the tools delivery for SU25 and beyond, detailed in the SU25 Tools Flow .
The Seasonal Hub Dashboard has been updated to include SU25. Please note that the links for SU25 appear in a separate section, below HO24 and SP25.

Upcoming Moments for March & April

FA24 MARKETPLACE READINESS (MR) – WEEK OF MAR 18
SP25 GLOBAL/GEO PIVOT (GGP) – WEEK OF MAR 18
FA25 PRODUCT ALIGNMENT (PA) – WEEK OF MAR 18
FA25 KIDS PRODUCT ALIGNMENT (PA) – WEEK OF MAR 25
SPRING BREAK (WHQ) – WEEK OF MAR 25
HO24 ORDER ENTRY DEADLINE (OED1) – WEEK OF APR 1
SP25 GEO CONSUMER TO MP PIVOT (CMP) – WEEK OF APR 1
SU25 WEEK 52 DELIVERABLES – WEEK OF APR 1
SP26 LINE PLAN SIGNOFF (FW) – WEEK OF APR 8
SU25 MERCHANDISING ASSORTMENT REVIEW (MAR) – WEEK OF APR 15
SP25 MP TO CONSUMER ALIGN (MCA) – WEEK OF APR 22
HO24 ORDER ENTRY DEADLINE (OED2) – WEEK OF APR 29

Join the Code Update Slack Channel

"Where can I get consistent updates about Code?"

This is a great question, and while we have a number of resources for learning about Code and staying updated on shifts and changes, we recommend that you join the #code-update Slack channel. With relevant news updates and links to resources, this is a great one-stop-shop for quick updates. Join today!

Global Code Monthly Update Returns

Fri, 02 Feb 2024 22:59:41 GMT

As you recall, we launched the Code Evolution in November, and we're bringing back our Global Code Monthly Update newsletter to keep you informed of date adjustments and other timely Code news. We'll continue to leverage the Code website and #code-update Slack channel to post news and updates, so you always have a place to find an archive of news stories.

Last Date for Court 21 Code Tours

Court 21 Code Tours will end as of Feb 15, 2024 so that we can make room for a special exhibit in Court 21 through early March. If you plan to visit the Code exhibit, please book that time as soon as possible.
Contact Brittany Sanders to book a tour.

February Date Shifts

Due to SEC timing, we are adjusting some dates for SP25 Global toolkit delivery and OED1.

SP25 OED1 for North America will now take place the week of June 12
M/K Merch Global Tools delivered: Feb 5
Women's Merch Global Tools delivered: Feb 7
Global Product Tools delivered: Feb 9
GGP Toolkit Delivered: March 8

Upcoming Moments for February & March

HO24 Seasonal Partner Alignment (SPA) Weeks of Feb 5 – Feb 12
SU25 Global Consumer Alignment (GCA) Weeks of Feb 5 – Mar 4
HO24 Buy Review Weeks of Feb 19 – Feb 26
SP25 Merchandising Assortment Review (MAR) Week of Feb 19
FAHO25 Concept Review (CR) Feb 22
SPSU26 Consumer Concept Launch (CCL) Feb 23
HO24 Seasonal Investment Review (SIR) Feb 26
FA25 Product Review (PR) March 5 – 6
SP25 Global/Geo Pivot (GGP) Week of March 18

Join the Code Update Slack Channel

"Where can I get consistent updates about Global Code?"

This is a great question, and while we have a number of resources for learning about Code and staying updated on shifts and changes, we recommend that you join the #code-update Slack channel. With relevant news updates and links to resources, this is a great one-stop-shop for quick updates. Join today!

February 2024 Date Shifts

Wed, 10 Jan 2024 23:05:51 GMT

Teams–

Welcome back from holiday break! As we continue to operationalize our evolved Code moments, we need to make some adjustments in February to fully land our schedule. These shifts in weeks are for the seasons specifically shown below — we’ll look to align future moments with their identified weeks as outlined in our Code evolution work.

With this in mind, we are making the following shifts:

HO24 Seasonal Investment Review (SIR) moved to Feb 26 (WK 31)
FA25 Concept Review (CR) moved to Feb 22 (WK 71)
SP26 Consumer Concept Launch (CCL) moved to Feb 23 (WK 97)

These date changes have been driven through our cross-functional teams and are now reflected in the Code Overlap Calendar .

We hope these shifts will enable everyone to focus on the right work at the right time to keep our seasonal momentum moving forward.

You can also find this information on the Code website and the #code-update Slack channel for future reference.

Consumer Code Evolution Kicks Off!

Wed, 15 Nov 2023 19:11:15 GMT

Over the past few weeks, you have learned more about the next chapter of our strategy. To help accelerate this work, we have also evolved our Code process – the end-to-end seasonal blueprint that will help us consistently win together.

We are not changing everything about our process, instead we are focused on getting sharper where it counts the most. To that end, there are four key shifts that will drive accountability, collaboration, consistency and confidence in how we deliver for the business and consumers.

These four shifts include:

While this transition will officially begin in January 2024, we are already putting several elements of this new Code into practice as we execute current seasons in flight. The intention is to be fully in the new process by the end of FY24.

Watch the Code Evolution video [11:36] to learn more about the Code Evolution. You will begin to see more information from us soon and additional details can be found on the Code website and in the Code Slack channel .

Thank you for your continued partnership and collaboration in bringing our seasonal offense to life to create the future we want for Nike. We as an Operations team will be here to support you and your teams as we work through this evolution together.

FA24 OED1 Date Shift

duda@nike.com — Thu, 29 Jun 2023 20:41:46 GMT

To assure a smooth buy process for FA24, we are shifting the FA24 OED1 date ahead by one week, from Friday of Week 25 (January 12) to Friday of Week 26 (January 5).

This shift adjusts for the timing of holidays and the North America SEC MANA shutdown, which would negatively impact the buy as previously scheduled. We’ve aligned Global and Geo teams on the shift and adjusted the timing of the FA24 F1 Snapshot as well. See the details below.

OLD DATE NEW DATE
FA24 OED 1: January 12 --> January 5
FA24 F1 SNAPSHOT: January 19 --> January 12

The Code calendar has been updated to reflect the changes, and we appreciate your continued flexibility as we focus on delivering excellence to the Consumer.

* While the global date shift for FA24 OED1 is now January 5, the shift for NA OED FA24 will remain as December 13, 2023 as per previous NA communications.

SU24 & FA24 Global/Geo Pivot

duda@nike.com — Tue, 02 May 2023 16:27:06 GMT

SP24 Global/Geo Pivot—our first in-person Global & Geo seasonal event in over three years—was a huge success!

Thank you again for all your effort and energy in making it come to life. We have received amazing feedback from both Global and Geo teams on how to improve the event and continue the momentum for SU24 and FA24 GGP while we work towards a seamless end-to-end process. You can find links to SP24 GGP tools and deliverables here .

What’s next:

SU24 GGP: We have committed to having GGP as an in-person event twice a year. For SU24, we will take a “hybrid” approach to executing this moment. It will take place the week of June 12, and we’ll continue to use this as a moment to drive accountability and collaboration on how we execute the season. We’ll provide more specific agenda details and what sessions will look like soon. At the highest level, there will be an opening webinar focused on priorities for the season, followed by Global/Geo conversations, with a streamlined Global/Geo leadership share-out. This will be augmented by all the seasonal tools and videos we typically share as part of the GGP process.

FA24 GGP: This meeting will take place the week of September 11 and will once again be in-person. It will be a full week of conversation, alignment, and team building. The planning team continues to work through the feedback from SP24 GGP to identify where changes are needed to drive efficiency, effectiveness of the moment, and even deeper team-to-team connections. Updates for both meetings will be accessible on the Consumer Code Update channel on Slack and the Consumer Creation Operations WorkVivo page .

Here are some additional Code dates to keep in mind. More information will be shared in future communications:

SP24 Demand & Business Review: the week of June 26
FAHO25 Innovation & Consumer Alignment: the week of July 24

Branded Apparel Advanced Creation

duda@nike.com — Mon, 20 Feb 2023 18:11:02 GMT

Delivering awesome Apparel to our consumers begins with robust planning, a solid multi-season strategy, and the discipline to execute as a cross-functional team. Today, we are excited to introduce Branded Apparel Advanced Creation to our entire community across Design, Product Merchandising, Development, GLAM, and other partners. Some of you have already begun working in this new way, to ensure we are getting ahead of important SPSU25 product updates, thank you for leading the way. The purpose of today’s story is to bring everyone else up to speed and ensure equal understanding.

As you’ll hear in this video from Aaron Heiser, while this change only impacts a small portion of the line, it will take all of us pulling in the same direction, as a team, to make it successful. By starting the right work at the right time, we will be able to obsess product creation and unlock time in-season to dimensionalize our franchises through seasonal style updates.

Here are some resources to get you going:

• Short video

• Full-Length Video

• Summary Deck

• Advanced Creation Playbook

For more information about Advanced Creation, please reach out to Rachel Goldner and Alia Hedges (Apparel Operations/Change Management).

Reminder — SP24 Date Shifts

duda@nike.com — Tue, 14 Feb 2023 00:02:36 GMT

As we mentioned in a previous story about Calendar year 2023 having 53 weeks, there are several date shifts for SP24, and we want to remind you of an upcoming shift:

SP24 GGP Toolkit will be published on Friday of WK43 (March 10) including Product Tech Outs. This toolkit is usually delivered on Tuesday of WK42.

This shift assists our Geos with their SEC Activations impacting the order entry deadlines (more specifically, NA SEC).

For more information, you can find the latest seasonal timelines in the SP24 Seasonal Tool Flow deck , and as always, you can check the Code Overlap Calendar for the latest dates.

SP24 Global/Geo Pivot

duda@nike.com — Fri, 13 Jan 2023 23:50:01 GMT

Winning as a team has always been a core maxim of Nike, and we know that we deliver our most impactful work for consumers when we do that work together, collaborating and pushing ourselves to improve. We are excited to share some early guidance regarding upcoming changes to our Global/Geo Pivot (GGP) moment which will allow us to reinvigorate our process and bring new life to the way that we work together.

Since our transition into a new operating model, we have successfully executed Global/Geo Pivot as a completely virtual experience given the challenges of the pandemic. We do believe there is power in doing this work together, in person, across Nike and inclusive of Jordan Brand. We are excited to announce that starting with SP24 GGP, the week of March 20, we will return to having our Global teams pivot work to our Geography teams in-person, giving us the platform to educate, inspire and align our leaders and teams against our most important seasonal priorities. Creating an in-person experience will allow us to talk face-to-face, collaborate, share ideas, and hold each other accountable to make decisions with better clarity and understanding.

The audience for the Live moment will be aimed at leadership on our Global and Geo teams, with a smaller, more focused attendance to create connections and drive strategic alignment. Leaders will be able to review recordings of the live events together with their teams after the event. Our intention is to repeat this in-person approach two times per year, alternating seasons. The next in-person GGP is planned for FA24 in September.

It is important to note that elevating the focus and experience of this portion of our process does not change the work leading into and coming out of this moment. Specifically, we are committed to providing the same level of global toolkits the Geography teams rely on to plan and execute their seasonal marketplace work. Where possible, we are working to optimize work and minimize redundancies caused by this shift. The outcome should be less volatility in our process as we move forward, with greater alignment on how our brand priorities show up for our consumer in the marketplace.

Planning Ahead

Government travel restrictions may impact travel, so please consult with leaders on travel budgets and plans.

We have created a FAQ to help answer your questions and we’ll follow up with more information at the end of January. You can continue to find updates on the Consumer Code website , CCO WorkVivo space , and the #consumer-code-update Slack channel.

We appreciate that we have all had to adapt to changes in how we bring our seasons to life for some time; GGP is a critical moment to inspire and align our teams and we are excited that we can incorporate a return to in-person events in our Code process.

We believe we’ll benefit from this in-person consistency in our process and will continue to test, listen, and learn as we move forward.

Introducing our Consumer Insights Library

duda@nike.com — Tue, 25 Oct 2022 17:13:54 GMT

No more knowledge silos, no more chasing reports, no more duplication of work.

Welcome to Nike’s single source of truth: Insights Library , brought to you by Consumer Insights. In March 2022, the Insights Library launched to the Consumer Insights team for internal use and adoption and today, the team is thrilled to expand access to CI stakeholders to explore and leverage during key planning and decision-making moments.

The Insights Library is a centralized, governed and user-friendly insights platform that will increase speed, simplify workflows and unlock new ways of consuming and sharing insights. In today’s environment, making critical business decisions with the right insights at the right time is more important than ever as we serve our athletes* around the world.

A key feature of the Insights Library is its powerful search – you can search for keywords or key phrases as well as utilize Boolean operators (AND, OR, and NOT statements). Filtering is also an excellent way to narrow your search results by Sport Dimension, Consumer Construct, Key City, Region, etc. If you prefer a more curated experience, the Insights Library Knowledge Zones are like mini websites that centralize key bodies of work for a specific topic such as Segmentation , Code , or Men’s, Women’s and Kids . Our team has also created an Insights Library Support Knowledge Zone for quick access to our operating and style guide, training videos and FAQ.

Insights Library
If prompted, select Employee then login via OKTA
Create your password
Note: content accessibility may vary based on user groups and permissions – reach out if you have any questions
Join the #ci-insights-library Slack channel to view tips and post comments or questions

Interested in learning more? Save the date on your calendar and connect with us at an upcoming training!

Welcome session – option 1: November 2, 2022 at 12:00-12:30pm PT Zoom link
NEW DATE & TIME : Welcome session – option 2: November 9, 2022 at 7:30-8:00am PT (EMEA friendly) Zoom link
Welcome session – option 3: November 9, 2022 at 12:00-12:30pm PT Zoom link
Welcome session – option 4: November 9, 2022 at 4:00-4:30pm PT (GC friendly) Zoom link

Code Calendar Adjustment for 53-Week Year

duda@nike.com — Fri, 07 Oct 2022 17:18:40 GMT

Due to calendar year 2023 having an extra week—53 instead of the typical 52—SP24 season starts a week later than normal, putting 14 weeks between the start of HO23 and SP24. We realize this causes some confusion; however, it is aligned with our retail calendar and across all calendars bundled within the Code Overlap Calendar.

For example, SP24 Season Preview occurs at week 52, and will happen one week after HO23 GGP, instead of occurring the same week.

The Code Overlap Calendar is your single source of up-to-date information on Code moments and timing. To view a two-week look-ahead schedule and a current weeks counter, visit the Code Calendar Dashboard .

The Calendar Dashboard shows a Weeks counter and upcoming moments.

We’ll continue to post updates about the Consumer Code seasonal schedule here as we have updated information. Remember to bookmark us and visit often for the latest news and updates!

New Video on NikeU Explains Geo Adopt / DP Submit Process

duda@nike.com — Mon, 19 Sep 2022 19:14:37 GMT

As part of the ongoing commitment to the maintenance and progress of the Marketplace Adopt operating framework, a pain point was identified through the quarterly Marketplace Adopt Innovation forum regarding a lack of clarity and unclear expectations in the Geo Adopt and DP Submit process. As a result, a cross-functional SME project team was formed to address the opportunity, and they have created a suite of materials within NikeU to provide further clarity on this process.

The materials describe and explain, with greater detail, the post–CDA Geo Adoption/Geo DP Submit process at weeks 46, 40, 36 and 30, including descriptions of key Global and Geo stakeholders, timing, expectations and inputs for each submit.

More importantly, this video and the accompanying materials provide details around the forecast timelines and information requirements that apply to all Geos, explaining the What and the Why for our approach.

After reviewing these materials, you will be able to:

Explain the interconnected processes of Geo Adoption and Geo Demand Planning Submission at a high-level including timing and deliverables.
Deliver work in your role by Geo submission dates.
Follow the changes in the processes post-CDA to accurately hand off work in a timely manner

We encourage you to review the materials on NikeU and become familiar with DP Submit and the Geo Adoption process.

Optimizing Creative Launch Timing

duda@nike.com — Wed, 07 Sep 2022 02:29:30 GMT

Beginning with the SPSU25 seasons, Creative Launch (CL) is moving from week 90 to week 102 to better enable upstream creative processes.

Creative Launch unites the Nike Brand by aligning and galvanizing against a unified, distinctive, and visionary Nike point-of-view across product design, innovation, and brand. A direction setting moment, Creative launch communicates the vision for how the season should look, feel, and execute and includes seasonal Creative Direction, toolboxes (innovation, color, print & pattern, sustainability, etc.), and design trends.

Related, there will be adjustments to the timing and format for Strategic Launch (SL) which was formerly embedded within Creative Launch. The critical work of SL, which explores how we amplify overarching Brand ideas through specific products and experiences, is being evaluated within the context of the entire E2E creation process to determine the optimal timing for these critical planning conversations. You can expect to hear more in the coming months around anticipated shifts for SPSU25.

Exploring the Global Consumer Alignment (GCA) Moment

duda@nike.com — Tue, 02 Aug 2022 22:00:26 GMT

We recently introduced a new moment into the Consumer Code process called Global Consumer Alignment (GCA). Global Consumer Alignment is a formalized series of meetings that take place over a five-week period mid-season, to review the consumer plan and seasonal priorities, as we finalize product and begin to set marketing priorities for the season.

We are now releasing the Global Consumer Alignment Overview , which adds some information about the timing and how the moment comes to life through the lens of Men’s, Women’s and Kids, and Brand.

Jordan Brand will run a parallel GCA process to Nike, which will be structured slightly differently than Nike Men’s, Women’s and Kids, but will fall within the same timeframe and aims to achieve the same objectives.

You may already be familiar with the GCA moment 1-pager , which describes the moment in more detail, provides inputs and outputs, and establishes roles and responsibilities for the moment.

Stay tuned for further materials coming soon to help you understand this moment in our process.

Celebrating Seasonal Hub Wins

duda@nike.com — Wed, 06 Jul 2022 17:13:32 GMT

Hub Improvements Provide Better User Experience

We’re celebrating our success in delivering key seasonal documents to the Seasonal Hub to enable work and deliver success for Season Preview and Global/Geo Pivot.

We reduced the number of empty folders in the Hub by more than 90% in the Seasonal
Hub for SU23, increasing user confidence in the Hub.
Global Teams populated 100% of key deliverables links in the Seasonal Hub Directory!
This is the first time we’ve reached this level of success in posting seasonal documents
and providing a comprehensive Dashboard for Hub users.
Seasonal Hub usage is increasing, with the following metrics for views:
· HO22 Directory: 1300 views
· SP23 Directory: 950 views
· SU23 Seasonal Hub Directory + Dashboard: 900 + 1047 = 1947 views
(2 times the views season-over-season)

Business Capability Map Updated

duda@nike.com — Tue, 07 Jun 2022 21:56:01 GMT

ENABLING STRATEGY TO EXECUTION

The Nike Business Capability Map has recently been updated, and clearly shows "What" our teams must do to be successful. The business capabilities are themselves made possible by our People, Process, Technology and Data. These relationships are what "connect the dots" enabling end-to-end visibility and traceability, from strategy to execution. You can learn more about the Business Capability Map here , along with information on the Nike Value Chain.

Note: If the link doesn't take you to the BCM directly, click GAP Products & Services, then Business Capability Map.

Introducing the Marketplace Adopt Explainer Video

duda@nike.com — Thu, 19 May 2022 22:28:16 GMT

Learn about Marketplace Adopt - Part 1

In March 2022, we introduced the Consumer Code Explainer video which provided a high-level overview of the global Consumer Code and the five key moments that provide the foundation for our work.

BRAND NEW THIS WEEK

As a follow up to that, we would like to share the next edition of that content, the Marketplace Adopt Explainer video, Part 1 . This video focuses on the weeks where global teammates are engaged in the Marketplace Adopt Process, between Season Preview (week 52) and Global/Geo Pivot (week 39).

Product Security Spotlight #3

duda@nike.com — Tue, 17 May 2022 16:45:20 GMT

Return to Work and Product Security

In our third installment of our series on Product Security, we focus this month on our Return to Work, and how you can protect our valuable product information when you are on Campus. Product Security offers the following information in their Return to Work 1-Pager :

Prototype & Sample Management
Meetings: In-person / Virtual / Hybrid
Events
Digital Images: Storing / Sharing / Printing

Questions about the Product Security or the PSC Program? Send an email to Product.Security@nike.com

Product Security also offer several resources to learn important information about Product Shredding, including:

For product shred questions to reach out to WD&C at Storage.organization@nike.com .

Consumer Segmentation 101 Available

duda@nike.com — Thu, 28 Apr 2022 06:52:30 GMT

New Materials from Consumer Insights

As we continue to Land Our Offense through CDA strategy, the Consumer Insights & Analytics team has developed a quick start guide to help cross-functional teams better understand Consumer Segmentation.

This high-level introduction provides you with contextual background, clarifies how and when it can be applied and links to additional resources on where to learn more. Please share this with teammates as you continue to navigate through your day-to-day roles and responsibilities. If you have any questions, please reach out to your Consumer Insights & Analytics partner.

View on Box

View on NikeU

Spotlight on Product Security #2: PSC Program

duda@nike.com — Thu, 28 Apr 2022 03:07:45 GMT

Become a Product Security Captain

In our continuing series on Product Security, we focus this month on how you can become more involved in protecting Nike’s competitive advantages by becoming a Product Security Captain . The Product Security Captains program empowers Nike employees with the knowledge and support needed to secure confidential product, images, and information. Product Security Captains (PSCs) enable Product Security’s strategic priorities within their specific team/function and facilitate cross-functional dialogue and employee ownership throughout the Design to Delivery process. This important program provides training and certification so that you can:

Learn how to implement Product Security Standards
Learn where to report a leak
Build an action plan to identify key opportunities for improvement
Learn about PSC recognition and how to nominate PSCs for awards

Begin your journey to becoming a PSC by completing the Product Security Keep It Tight Training to learn Product Security guidelines and why preventing leaks, thefts and loss are so important to Nike’s business.

More News

Since we are in a transition month before returning to campus at WHQ, we wanted to make sure you have access to Product Security resources that support a remote working environment:

Questions about the Product Security or the PSC Program? Email Product.Security@nike.com

Nike Value Chain

duda@nike.com — Fri, 08 Apr 2022 21:58:22 GMT

The Nike Value Chain Toolkit

The Nike Value Chain is the set of activities, capabilities, and ways of working that bring inspiration and innovation to every athlete* in the world. Our value chain is what allows us to realize our business plans and the workflow required to achieve the Consumer Direct Strategy.

We've released a toolkit to help you understand the Nike Value Chain, from our Workflow to Decision Rights and Capabilities. This deck includes links to further resources, such as the new "Tear Sheet" infographic that provides a good synopsis of our value chain.

Don't miss the Decoding the Nike Value Chain learning pathway on The Source, our learning and development platform. Use this comprehensive overview to explore the different components of NIKE's Value Chain.

Process Training Guides

duda@nike.com — Mon, 04 Apr 2022 22:00:48 GMT

Operating Model Process Training

As a result of our recent CDA strategy and Operating Model work, NIKE has launched new training courses on NikeU to bring our first three new processes to life: Consumer Insights , Product Architecture/Line and Marketplace Adopt .

These training courses are a key part of our continuing effort to simplify our processes across the enterprise, enabling us to better connect and serve the Consumer.

GEO TEAMS: We remind you that your trainings are being defined and communicated by your Geo Change Cohort, who will provide final direction on both module sequencing and deadlines, as is appropriate to your geography.

Product Security Spotlight #1

duda@nike.com — Mon, 04 Apr 2022 21:54:15 GMT

Resources to Protect Our Work

Nike's Product Security team has been working to improve our ability to protect our innovative work and products by sharing best practices in how we use tools, run events, and share information. We offer the following Product Security Training to help establish a company-wide understanding of how to protect our work.

New Product Security Website : This site provides fast access to links for training, reporting a leak, guidelines for working from home, and more.aragraph

Additional Product Security Resources : Learn more about becoming a Product Security Captain and find information about Supply Chain and Manufacturing Security as well as links to training and other resources.

Consumer Code Update

duda@nike.com — Tue, 25 Jan 2022 18:45:35 GMT

Keeping You Informed on Monthly New & Updates

We are making changes to Consumer Code, which includes evolving our processes and our moments, as a result of both our Operating Model work and in support of the CDA strategy.

Check out our Understanding Code page to learn more about Consumer Code, and how our Moments and milestones align across the functions and the business. See how each season unfolds and how we work across multiple seasons at once to deliver products, experiences and services to the Consumer.

We have created a Code Update Cheat Sheet to help orient you to the changes that have happened so far.

What Are Long-Term Consumer Concepts?

duda@nike.com — Tue, 25 Jan 2022 00:07:43 GMT

Long Term Consumer Concepts (LTCCs) play an important role within our Brand Architecture, acting as a critical vehicle to help us serve and retain athletes* and members more holistically than ever before.

As we look to drive our membership offense as well as simplify and create clarity for our collective teams, a cross-functional group has worked to redefine our LTCC portfolio – making it more consistent, efficient and sustainable as we take our brand and business into the future.

Today, we are excited to introduce our updated portfolio , simplified to nine LTCCs that will help us consistently solve for timeless consumer needs as we plan for future seasons.

We will begin activating this new LTCC portfolio in SU22, with a thoughtful transition plan taking place throughout 2022. Please see our new Long Term Consumer Concept Playbook , which includes four key chapters: Strategic Overview, Updated Portfolio, Transition Plan and FAQs.You can also access an abridged, summary version that captures the key highlights. Please Keep It Tight.

Play Video ▶️

CODE NEWS

SP27 Go-to-Market Sell-in Tools

Code Date Shifts and News

Code Spine and Moment Updates

Key Updates

Important Notes

Thank You for Making FA26 Global/Geo Pivot a Success!

Code Transition & Business Continuity

Upcoming Code Moment Awareness

Update on FA26 Global/Geo Pivot (GGP)

Code News – April 2025

Code Monthly Update – June

SU25 Global/Geo Pivot Wraps Up

Code Open Houses in Court 21

Resources for Greater Understanding

Upcoming Moments for June & July ﻿

Code Monthly Update - March

March Date Shifts

Court 21 Update

Seasonal Hub Folder Structure Update

Upcoming Moments for March & April

Join the Code Update Slack Channel

Global Code Monthly Update Returns

Last Date for Court 21 Code Tours

February Date Shifts

Upcoming Moments for February & March

Join the Code Update Slack Channel

February 2024 Date Shifts

Consumer Code Evolution Kicks Off!

FA24 OED1 Date Shift

SU24 & FA24 Global/Geo Pivot

Branded Apparel Advanced Creation

Reminder — SP24 Date Shifts

SP24 Global/Geo Pivot

Introducing our Consumer Insights Library

No more knowledge silos, no more chasing reports, no more duplication of work.

Code Calendar Adjustment for 53-Week Year

New Video on NikeU Explains Geo Adopt / DP Submit Process

Optimizing Creative Launch Timing

Exploring the Global Consumer Alignment (GCA) Moment

Celebrating Seasonal Hub Wins

Hub Improvements Provide Better User Experience

Business Capability Map Updated

ENABLING STRATEGY TO EXECUTION

Introducing the Marketplace Adopt Explainer Video

Learn about Marketplace Adopt - Part 1

BRAND NEW THIS WEEK

Product Security Spotlight #3

Return to Work and Product Security

Consumer Segmentation 101 Available

New Materials from Consumer Insights

Spotlight on Product Security #2: PSC Program

Become a Product Security Captain

More News

Nike Value Chain

The Nike Value Chain Toolkit

Process Training Guides

Operating Model Process Training

Product Security Spotlight #1

Resources to Protect Our Work

Consumer Code Update

Keeping You Informed on Monthly New & Updates

What Are Long-Term Consumer Concepts?

Upcoming Moments for June & July